That said, MSI’s ad may appeal to the market of users who don’t really need all that Apple’s professional display offers and are looking for a middle ground. It’s actually a 5K2K resolution (5120 x 2160), uses USB-C instead of Thunderbolt 3, has a clunky plastic build (see photos below), and lacks a host of professional specs and other features found on the Pro Display XDR. The Prestige does have a slightly larger display at 34-inches, but notably, it’s not a true 5K panel. However, as you’d expect, the MSI Prestige won’t offer near the same level of specs and performance that Apple’s 6K 32-inch Pro Display XDR will. MSI’s 34-inch Prestige display isn’t available yet (expected in 2020), but the company took the opportunity to make its upcoming display look very reasonably priced at $1,300 compared to Apple’s $1,000 stand. MSI shared an ad on Twitter for its 5K Prestige Monitor that takes a page from Apple’s popular “I’m a Mac” campaign from several years back and mocks Apple’s $1,000 Pro Display XDR stand. Now, hardware manufacturer MSI is making fun of Apple as it promotes its latest 5K display. Apple has been getting a lot of criticism for its $1,000 optional stand for the upcoming Pro Display XDR.

Apple 999 stand